The first store in the UAE was launched on September 22, 2018 in Dubai. It was the first country outside Brazil to receive the new store model: Amphora Model. The brand is also present in more than 20 department stores in the UAE.
Country where the brand was born in 1977 in Curitiba, state of Paraná. It is the largest network of beauty franchises in the world, and has over 4500 stores, catalog sales and E-commerce. It is the most beloved cosmetic brand in Brazil!
With the largest number of stores after Brazil, Portugal was the first country of international expansion. The first store was opened in 1986 in the Amoreiras Shopping Center. It currently has more than 50 stores scattered from north to south of the country, e-commerce and direct sales channel. E-commerce is available throughout Europe.
O Boticario conquered the East entering Japan, one of the oldest international operations of the brand, where it is represented by stores and direct sales.
Due to its physical and cultural proximity to Brazil, Paraguay has long had the presence of the O Boticário brand. We are present with stores, direct sales and also in the largest department chains in the country.
There are currently three stores in the capital Maputo. Mozambique had its first store opened in 2015, having been the second African country with physical presence of Boticário.
O Boticario products are available all over the country, continental territory through e-commerce: www.boticario.com. Opened in 2015, it has served the largest beauty market in the world for over 4 years.
In early 2019, O Boticario reinforced its presence in South America by entering stores and direct sales in Santa Cruz de la Sierra.
The first store opened in 2014 and there are currently 9 stores, all in Bogota. Nativa SPA products are also available at 22 Falabella department stores. Since 2018 the brand is available to be reselled and bought online through e-commerce.